Publicity Workshop

25/09/2019

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This comprehensive workshop breaks down the elements into running a press campaign. Giving you a greater understanding of media and how to promote your business or product for free.

  • Gill explains how the media works and stories they are looking for

  • Gives you ideas for a press campaign for your business

  • How to find the right publication or journalist

  • What is your angle? Does your story fit the news agenda, can you piggy- back

  • The press release – your message – short and to the point

  • How to make your own news in the media and social media

  • The follow up call, how to pitch your story

  • Helping the media, so you get a good story

  • Photo’s high res – video content

  • After the coverage – how to get the most out of your story.

  • Evaluation of media coverage.

  • And if time, how to manage crisis media